All sweeteners are metabolized differently in the human body. Often comparison of stevia, with artificial and other sweeteners, can be misleading as that difference is not made clear.
Let’s first look at how sugar is broken down in the body. When digesting sugar, the pancreas produces insulin to break it down which keeps blood sugar levels in check. In diabetics this is especially problematic due to a deficiency in the insulin production, an insufficient digestion of sugar which then leads to elevated blood sugar levels.
Recently there has been an increasing discussion on the use of sugar, stevia and artificial sweeteners. We think it is positive that this is raised in the media when then the negative health effects of a rising calorie intake are clear worldwide, with obesity and diabetes as a result. Today more than 415 million people are living with diabetes worldwide, the equivalent of 1 out of 11 adults. This figure is expected to rise to 641.7 million people in 2040.
You have probably heard of ‘steviol glycosides’ and ‘stevia’ and wonder what the difference is. Steviol glycosides is the extract from the stevia plant (stevia rebaudiana) and it is what gives the leaves their sweet taste. Similar to how sucrose is the extract from the sugar plant. Here’s how we at The Real Stevia Company produce our Real Stevia™ product.
As we’re celebrating the international women’s day today we thought we’d highlight our values in relation to gender equality. As a company with a Scandinavian background we’ve always treated it as a cornerstone in our business, and we’ve made it a point to make sure this continues to our operations and offices worldwide. At our offices in Paraguay, Granular PY, we work with a large number of women. Over 80% of our employees are women there and in Stockholm we’re at a roughly equal 50%. Including our operations in China, all three are led by women.
2015 was a fun year with lots of activity for us at The Real Stevia Company. Perhaps a bit too much to do as we now reached a year since our last blog post! We’re sorry for the delay and aim to pick this up again and we begin so right now with a short re-cap of our previous year.
Taxes on sugar has been a hot topic in 2015, with Mexico putting a 10% tax on all sugar-sweetened drinks and San Francisco and the UK following closely behind with proposed laws and debates. Already in June, lawmakers in San Francisco voted unanimously to put warning labels on all advertisements for sugary beverages in the city. The law is currently awaiting an approval or veto from the Mayor before going into effect.With the benefit of hindsight, we can report that the sugar tax in Mexico has already cut soda sales by 12%.
The Real Stevia Company released the results of a public survey from Novus in Sweden. The results are very encouraging about the “awareness of Stevia” among Swedish consumers. According to this, Stevia has during only the last three years risen to become a very attractive sweetener among consumers as well as in the food industry.
Personally, it is with great satisfaction that I see these years lay behind me and not in front of me.
It seems major businesses are still not realizing in which direction we are heading and how available resources are misused. Is this because of lack of information? Hardly!
One very important corporate shift is spearheaded by Unilever, one of the world’s global food giants. Now under the stewardship of its Chairman Michael Treschow, no stone is left unturned when it comes to identifying and dealing with existing unethical business behaviour, remaining from an old business culture. People are fired and fines are paid! New measures for business growth are set, gradually shifting focus towards a more sustainable production.
The attached scientific report is in many ways scary reading for anyone struggling with high blood sugar levels. Here we were, believing that lab-invented, artificial sweeteners were a remedy for glucose intolerance – and then all signs point to the opposite! Aspartame and friends obviously only make things worse. Surprise!