Stevia news update

We know that most of you don’t have time to scan the news every day, so we put together a short list of the most interesting sweet news for you!

 

 

Stevia leaves are approved in the EU!

We hoped, we lost faith, but finally the sweet tasting stevia leaves have been recognised as safe and approved to market and sell also in the EU. You’ll find more details about the stevia regulations here at our blog soon, until then read the amazing news here.

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Paraguay – The land of stevia

It was finally time for us, Anna and Carl-Fredrik, to visit Paraguay for the first time. After a 24 hour long trip we arrived in Paraguay, where our stevia plantations and second office are located. Our first impression, besides the very moist heat, was that it wasn’t that different to Sweden, where our trip had started. Even though our countries obviously have major social and geographical differences, the people, values and ambitions are very similar. Everyone we met was very open and friendly and we communicated in a lively mix of Spanish, Portuguese, and English. Our Paraguayan multilingual colleagues helped us with translation into the native Guarani language when meeting with the farmers.

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Sustainability Report 2016!

Sustainability Report 2016 – A sweet business

Sugar has increasingly become a health threat that can no longer be overlooked, causing alarming problems with diabetes, obesity and other endemic diseases. Many countries are adopting a sugar tax approach to cope with over consumption of sugar, and producers are looking to reduce the amount of sugar in our daily foods and drinks.

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What’s the deal with the sugar tax?

As you may have heard in the news, or in the blogosphere, there’s a lot of buzz around a sugar tax or sugar levy being passed into law all around the world. Let’s try and dispel some myths and give some background into why this is becoming a world-wide trend.

Tax on added sugars in soft drinks could affect a wide range of products

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Stevia extract celebrates 5 year EU approval

Five years ago, in December 2011, stevia extract or as the legislative body prefer to call it, steviol glycosides or E960 was approved for use in the EU and the first products hit the market shortly thereafter. With this 5 year anniversary to the approval that The Real Stevia Company was a central force in accomplishing, it’s worth looking back on stevia in Europe to see what has happened during this period.

Continue reading in our press release!

Stevia extracts: 5 years in the EU

Stevia celebrates 5 year since EU approval

Five years ago, in December 2011, stevia extract or as the legislative body prefer to call it, steviol glycosides or E960 was approved for use in the EU and the first products hit the market shortly thereafter. With this 5 year anniversary to the approval that The Real Stevia Company was a central force in accomplishing, it’s worth looking back on stevia in Europe to see what has happened during this period.

Since December 2011 we have seen the number of stevia products on the European market steadily increase, with introductions taking on a sharp increase in recent years. Over 4000 stevia products have been launched with roughly 70% of them happening in the last three years.

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Our latest stevia survey is here!

In the first interesting part of the survey, regular purchases of stevia has significantly increased when compared to last year!

Swedish consumers have significantly increased the regular purchases of products containing stevia in the past year. This according to a fresh survey* that The Real Stevia Company has commissioned from the research institute Novus, conducted among the Swedish general public. Today 31% responded that they have repeatedly purchased a product containing steviol glycosides as compared to 14% in 2015. Overall, four out of ten Swedes are aware that they have purchased a product containing steviol glycosides.

 

Read more in our press release!

Changes in this week’s opening hours

We have a few changes in our opening hours in Stockholm this week due to the Swedish Midsummer holiday.

• Thursday the 23rd of June the office will be open 08.30-14.30
• Friday the 24th of June the office will be closed

As you may know, Sweden is famous for its traditional Midsummer celebration and for those of you wondering why that is, check out this short video made by The Swedish Institute and VisitSweden explaining everything you need to know:

Swedish Midsummer for Dummies

Please also note that given vacation time we won’t be on full manpower during the coming weeks, but there will always be someone to handle your questions. You can reach our office at +46 (0)8 704 44 90

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