Stevia celebrates 5 year since EU approval

Five years ago, in December 2011, stevia extract or as the legislative body prefer to call it, steviol glycosides or E960 was approved for use in the EU and the first products hit the market shortly thereafter. With this 5 year anniversary to the approval that The Real Stevia Company was a central force in accomplishing, it’s worth looking back on stevia in Europe to see what has happened during this period.

Since December 2011 we have seen the number of stevia products on the European market steadily increase, with introductions taking on a sharp increase in recent years. Over 4000 stevia products have been launched with roughly 70% of them happening in the last three years.

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Our latest stevia survey is here!

In the first interesting part of the survey, regular purchases of stevia has significantly increased when compared to last year!

Swedish consumers have significantly increased the regular purchases of products containing stevia in the past year. This according to a fresh survey* that The Real Stevia Company has commissioned from the research institute Novus, conducted among the Swedish general public. Today 31% responded that they have repeatedly purchased a product containing steviol glycosides as compared to 14% in 2015. Overall, four out of ten Swedes are aware that they have purchased a product containing steviol glycosides.

 

Read more in our press release!

Changes in this week’s opening hours

We have a few changes in our opening hours in Stockholm this week due to the Swedish Midsummer holiday.

• Thursday the 23rd of June the office will be open 08.30-14.30
• Friday the 24th of June the office will be closed

As you may know, Sweden is famous for its traditional Midsummer celebration and for those of you wondering why that is, check out this short video made by The Swedish Institute and VisitSweden explaining everything you need to know:

Swedish Midsummer for Dummies

Please also note that given vacation time we won’t be on full manpower during the coming weeks, but there will always be someone to handle your questions. You can reach our office at +46 (0)8 704 44 90

Happy Labor Day!

Sweden traditionally celebrates May with a ‘May Flower’, here is the flower of a young stevia plant!

On Sunday May 1st we celebrate Labor Day and the International Worker’s Day in Sweden and around most parts of the world. Paraguay and China celebrates it as well and we’d like to give a special thanks to our farmers who are out in the fields tending and growing our stevia plants.

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Taste is King

As we’re celebrating Earth Day today we thought we’d take a quick minute to discuss the importance of the quality of stevia plants to establish a good taste.

The stevia extract is a sweetener, just like sugar, however since it is so extremely sweet compared to sugar it needs to be correctly dosed to ensure a good taste. A very important quality of a sweetener, that is sometimes overlooked is the quality of taste. Besides just tasting sweet, a successful sweetener needs to have a rounded flavor profile. Much like how a good tasting wine or chocolate relies heavily on the quality of the berry and cocoa bean, so too is stevia reliant on high quality leaves. To ensure the highest quality of leaves we use fully sustainably sourced farming. Leaving a small climate footprint ensures regular stevia yields and gives our smallholder farmers a reliable income.

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World Health Day – Fighting Diabetes

Today is WHOs World Health Day and the focus for this year is how to halt the rise of diabetes. WHO is calling for global action to halt rise of – and improve care for people with – diabetes. According to numbers from WHO, the number of people living with diabetes has almost quadrupled since 1980 to 422 million adults, with most living in developing countries. In 2014, more than 1 in 3 adults aged over 18 years were overweight and more than one in 10 were obese. Some of the the factors driving this dramatic rise include overweight and obesity.

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How is stevia metabolized by the human body?

All sweeteners are metabolized differently in the human body. Often comparison of stevia, with artificial and other sweeteners, can be misleading as that difference is not made clear.

Let’s first look at how sugar is broken down in the body. When digesting sugar, the pancreas produces insulin to break it down which keeps blood sugar levels in check. In diabetics this is especially problematic due to a deficiency in the insulin production, an insufficient digestion of sugar which then leads to elevated blood sugar levels.

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