This is very good news, indeed!

The Real Stevia Company released the results of a public survey from Novus in Sweden. The results are very encouraging about the “awareness of Stevia” among Swedish consumers. According to this, Stevia has during only the last three years risen to become a very attractive sweetener among consumers as well as in the food industry.

Personally, it is with great satisfaction that I see these years lay behind me and not in front of me.

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Sustainability? – No, Let’s push our luck a little bit further!

It seems major businesses are still not realizing in which direction we are heading and how available resources are misused. Is this because of lack of information? Hardly!

One very important corporate shift is spearheaded by Unilever, one of the world’s global food giants. Now under the stewardship of its Chairman Michael Treschow, no stone is left unturned when it comes to identifying and dealing with existing unethical business behaviour, remaining from an old business culture. People are fired and fines are paid! New measures for business growth are set, gradually shifting focus towards a more sustainable production.

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