2015 was a fun year with lots of activity for us at The Real Stevia Company. Perhaps a bit too much to do as we now reached a year since our last blog post! We’re sorry for the delay and aim to pick this up again and we begin so right now with a short re-cap of our previous year.
Taxes on sugar has been a hot topic in 2015, with Mexico putting a 10% tax on all sugar-sweetened drinks and San Francisco and the UK following closely behind with proposed laws and debates. Already in June, lawmakers in San Francisco voted unanimously to put warning labels on all advertisements for sugary beverages in the city. The law is currently awaiting an approval or veto from the Mayor before going into effect.With the benefit of hindsight, we can report that the sugar tax in Mexico has already cut soda sales by 12%.